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10 Most Expensive Makeup Brands

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Makeup Brands

Worldwide, the cosmetics industry makes more than $500 billion a year. Physical beauty has become an obsession in today’s society. Those who aren’t born with it and cannot afford to go under the knife, have a more viable option…makeup! Cosmetics companies take advantage of the public’s desire to be beautiful. Some of these companies are better at it than others. Catering to consumers by creating quality products have helped many companies build a reputation that keeps their customers coming back, regardless of price. That’s what made the following list of companies the ten most expensive makeup brands!

SMASHBOX

Founded in 1996, Smashbox is the brainchild of the Factor brothers. The corporation’s makeup component of Smashbox falls under the umbrella of Estee Lauder. Smashbox has emerged as one of the most creative makeup brands and provides beauty tips to its consumers via wonderful, quality products. Products this good are worth paying for. Smashbox has become one of the more costly brands in the cosmetics industry, worldwide. The corporation prides itself on creating products that are made for longevity and crafted to give off the illusion of perfect, young and healthy skin. Offering products for the entire face, Smashbox products can be purchased at a variety of stores.

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NU SKIN

Nu Skin is just starting to make a name in the cosmetic industry, even though it was established in 1984. Based in the U.S., it has managed to build a reputation in more than fifty countries. Nu Skin is part of an MLM network that specializes in makeup and personal care items. The corporation has more than a million independent consultants that have aided in Nu Skin climbing to the top of the cosmetic game. Offering high-end, odorless ingredients that offer a variety of benefits to overall skin appearance and health, the corporation nets millions every year. These superior products are also what make Nu Skin one of the most expensive makeup brands on the market.

ORIFLAME

Oriflame is one of the few but well-known popular brands that use direct selling to meet the needs of its consumers. Natural and high-end ingredients are the brand’s unique selling proposition, and the outcome has been a fresh product line that has set their customer base on fire. Oriflame assures its consumer’s superior results with using their products, and that is why it remains one of the most relevant makeup brands worldwide today. Established in 1967 and headquartered in Switzerland, Oriflame has been able to build a presence in more than over sixty countries with its haircare, skincare, and general health products.

ELIZABETH ARDEN

Elizabeth Arden is a world-renowned brand that has long been associated with the makeup industry. It has earned the confidence of its consumers by offering the most superior products available. The Elizabeth Arden name is easily synonymous with the crème de la crème in the cosmetic business. Elizabeth Arden was established in 1910 in the U.S. The founder, Elizabeth Arden has focused on cosmetics and fragrances from the very start. The Elizabeth Arden corporation now functions under the umbrella of the Revlon brand. The corporation offers high-end, lush products that are endorsed by some of the biggest celebrity names worldwide.

ARTISTRY

Artistry came onto the makeup scene in 1950 and is not only known for its cosmetic line but also its line of skin care products. Another corporation that implements the direct selling model, it’s products are made available to consumers via Amway in nearly 110 countries. Artistry has been able to surpass other cosmetics companies because of its high standard product line and notability. The corporation produces cosmetics for the full face and prides itself on the fact that its main ingredient is fruit. Artistry is another among the most expensive makeup brands that celebrities don’t mind lending their names to.

ESTEE LAUDER

Estee Lauder is the parent to a number of top cosmetic brands, including two on this list. Established in 1946 by Joseph and Estee Lauder, the corporation has proven to be a mainstay over the decades. Although the corporation is headquartered in NYC, it’s name is known around the world. The multi-national corporation is one of the most exorbitant makeup brands across the globe. It deals with the production and marketing of its products. It was also the first brand to become popular with men. The luxurious brand is popular with celebrities across the globe that don’t blink an eye when it comes to paying the price for the quality.

MAC

The acronym, MAC, stands for Makeup Art Cosmetics. The corporation was established in 1984 by Frank Angelo and Frank Toskan in NYC. MAC operates under the umbrella of the Estee Lauder brand. MAC secures a place on the top ten list because it is one of the few cosmetic companies that net over $1,000,000,000 annually. From the start, MAC geared its products toward professional makeup artists. However, the products of such great quality had to be shared with the general public. The prices are hefty but the pride that MAC takes in putting out such illustrious products makes them worth it. MAC now employs beauty consultants that offer tips to consumers to aid them in finding the perfect fit for their makeup needs.

L’OREAL

It takes a special kind of product to bring in nearly $7 billion in revenue. Apparently, L’Oréal has the secret as to what that product is. Taking the number three spot, L’Oréal is in the top five of the list. The corporation’s name is synonymous with fashion and allure. It’s evident in the many celebrities that endorse their high-end products. L’Oreal maintains a presence on at least four continents and its products are sold in more than 130 countries. The corporation was established in France in 1909 by Eugene Schueller. It is one of the oldest cosmetic companies worldwide. They are known for their skincare and hair products.

MARY KAY

Mary Kay was established by Mary Kay Ash in Texas, in 1963. The corporation ended the 2018 fiscal year with $3.25 billion dollars in revenue and a spot on the top ten most expensive makeup brands. At the end of the 2019 fiscal year, it has reached the number two position. Mary Kay has always been known as one of the most trusted cosmetic brands. It was one of the first companies to hire independent and seasoned contractors that provide direct services and guidance to its consumers. Suitable delivery options and sound advice are exemplary ways to draw-in, keep and evolve a solid customer pool.

CHANEL

The Chanel brand was established in France by Coco Chanel in 1909. More than a century later, the corporation is number one on the list of ten most expensive makeup brands by ending the year with a revenue of more than $11 billion. The high-end, world-renowned brand is able to get its products to consumers across the globe via more than 300 physical locations. The corporation owns a variety of product lines, including Le Blanc and Hydra Beauty. It’s available at the most prestigious stores worldwide, such as Harrod’s and Bergdorf Goodman. It is going to take a lot to knock this champ out of its spot.

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How to Renew NHIS on Mobile Phone

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renew your NHIS

Learn how to check or renew your NHIS card on any phone using these simple steps;

The National Health Insurance Scheme membership has introduced the mobile renewal service that allows members to renew their membership without any much hassle. This is because the government has successfully deployed the NHIS Mobile Renewal Service in all districts across the country. You can access it and renew your NHIS membership just by dialing *929# from any phone network. The Mobile Renewal Service takes away the time-wasting periods and other inconveniences at NHIS District Offices when going for renewals.

Steps to renew your NHIS Membership

  1. Dial *929#
  2. Select Option 2
  3. Select NHIS Card
  4. Enter the 8 Digit Membership Number
  5. Press Send
  6. Follow the instruction for payment

Steps to check your NHIS Membership Validity

  • Dial *929# – All Networks
  • Choose Option 1
  • Select NHIS Card
  • Enter Your Membership Number

If you are uncertain of anything, kindly call the NHIS Call Centre on 054-444-6447 or 030-274-6447. You can also contact the office via the shortcode 6447 on the MTN and Vodafone networks.

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Five Essential Elements Of A Marketing Plan For A Small Business

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The Easiest Way To Start A Company

If you are planning to open your own small business, the first step is to develop a business plan. The next step is to develop a marketing plan, as all business plans should be paired with a strategy for marketing your products or services. Marketing strategies vary in format, but they all have the common goal of attracting and building relationships with customers. The style is up to you, but it should include the following elements.

1. Marketing Goals and Objectives

You will need to develop realistic and measurable marketing goals that cover a full calendar year and are aligned with your business plan. Common goals in a marketing strategy include a targeted increase in products sold and a growth in customers. Your strategy will help you achieve your goals. As you develop it, you should factor in the type of products or services you are selling, how and where you sell them, and the level of consumer awareness surrounding your business. 

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2. Define Your Target Audience

Fully describe the characteristics of your potential customers, as well as their media viewing habits. For example, some restaurants target gourmets with an average income of over $100,000, while others focus on providing affordable meals to individuals on a fixed income. Take the time to define your audience and customers for your products or services, along with their unique demographic characteristics, such as age range, marital status, gender, race, income level, or education. This will also help you lay out your plan for distinguishing yourself from your competition.

3. Research Marketing Tactics

There are more marketing tactics available today than ever before and trying to determine which one is best for your business can be overwhelming. Take the time to research all marketing vehicles, which range from traditional (billboard, television, radio, newspaper, and magazine) to digital (pay-per-click ads with Google, social media efforts with Facebook and Twitter, etc.). A full understanding of these tactics will make you more comfortable in selecting which ones are best for your business. 

4. Plan Your Marketing Tactics

Once you have completed the research, select the tactics and channels you will use to accomplish your goals and reach your target audience. This could be determined by customer habits and should align with your sales strategy. Be sure to also monitor your competition and stay current with new tactics and channels that your target audience is using.

5. Develop Your Timeline and Budget

Establish a timeline and budget for your marketing strategy that reaches your audience throughout the year. It should include all scheduled promotions for the entire year and a complete breakdown of their cost. Examples of items in a marketing timeline include increased advertising during the holiday season and a month-long promotion to boost sales.

Roman Abramovic companies and cars

It is also important to remember that a marketing strategy is not set in stone. As your business grows and evolves, so will your marketing strategy. Be on the lookout for courses, webinars, and articles to help stay up-to-date with current trends.

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Female Mps in the 8th Parliament of Ghana 2021

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female MP’s of the 8th Parliament

The number of female parliamentarian keeps rising as gender activist push for affirmative action. There are a number of new female Mp’s in parliament. Some of the most renowned female parliamentarians and Ministers of state such as Elizabeth Afoley Quaye,Hajia Alima Mahama,Barbara Asher Ayisi and Barbara Oteng Gyasi.There are a total of 13 new female MP’s in parliament.Seven of them are NDC members.Below are the list of the new female Mp’s in the 8 th parliament.

Dzifa Gomashie – Ketu South Constituency

Dzifa Gomashie

Dzifa Gomashie is a Ghanaian veteran actress,producer, screen sriptwriter and a politician.She was the deputy Minister of Tourism in 2013 to 2017 when Mahama was president.She represent Ketu South Constituency in parliament.

Theresa Lardi Awuni – Okaikei North Constituency

females mps in parliament

Theresa Lardi Awuni is a Ghanaian politician who is a member of the National Democratic Congress (NDC). She is the member of parliament for the Okaikwei North Constituency in the Greater Accra region of Ghana.

Awuni is a former Ghana Institute of Management and Public Administration (GIMPA) TEIN Women Commissioner, the tertiary wing of the NDC.

Gizella Tetteh Agbotui – Awutu Senya West Constituency

Gizella Tetteh Agbotui

Gizella Tetteh Agbotui is a Ghanaian architect and politician. She contested in the 2020 Ghanaian General Election and won the parliamentary seat for the Awutu Senya West Constituency. She is the sister of Hannah Tetteh who served as member of parliament for Awutu Senya West Constituency and Minister for Foreign Affairs.

Elizabeth Ofusu Adjare – Techiman North Constituency

Elizabeth Ofosu-Adjare  is a Ghanaian lawyer and politician who served as Minister for Tourism, Culture and Creative Arts. She was appointed to this position by President John Mahama in 2013 when he formed his first substantive government. She is a member of the National Democratic Congress

Dorcas Affo Toffey – Jomoro constituency

Dorcas Affo Toffey

She is a Ghanaian entrepreneur, philanthropist, and politician and a Member of Parliament for Jomoro constituency on the ticket of the NDC.

Affo-Toffey won the 2020 parliamentary elections for Jomoro constituency after polling 24,356 votes representing 55.5% against an incumbent member of parliament Paul Essien of the New Patriotic who had 19,889 votes representing 44.95%.

Lydia Akanvariva Lamisi –Tempane (NDC)

Lydia Akanvariva Lamisi is a Ghanaian nurse and a politician who contested for the parliamentary seat for the Tempane constituency on the ticket of the NDC and won after the demise of her husband, David Adakudugu.

The late Adakudugu was the NDC candidate for Tempane in the Upper East Region.

The 47-year-old nurse polled 20,939 votes which represent 56.0% of the total votes cast as against Joseph Dindiok Kpemka of the NPP who polled 16,462 votes which translates to 44.0%.

Sheila Bartels –Ablekuma North (NPP)

Sheila Bartels, daughter of Ghanaian politician, Kwamena Bartels is a Ghanaian entrepreneur and politician.

She contested in 2020 and won the parliamentary seat for Ablekuma North Constituency with votes of 54,821 which represents 64.26% over Ashley Mensah Winifred of NDC 29,772 representing 34.0%.

Rita Naa Odoley Sowah – La Dade Kotopon (NDC)

Rita Naa Odoley Sowah is a Ghanaian politician and a member of the National Democratic Congres (NDC).

She made history as the first female to win the La Dade-Kotopon seat in 2020 by obtaining 47,606 representing 53.67% whilst her closest challenger, Joseph Gerald Tetteh Nyanyofio of the NPP polled 41,101 votes representing 46.33%. She was a former MCE for La Dade Kotopon

Agnes Naa Momo Lartey-Krowor (NDC)

Agnes Naa Momo Lartey is a Ghanaian politician who contested in 2020 and won the parliamentary seat for Krowor constituency with 41,850 votes representing 55.80% as against the incumbent MP and Fisheries Minister, Elizabeth Afoley Quaye of the NPP who polled 32,604 votes representing 43.47%.

Ms Lartey began her political career in 2000 since then, she has served as an assemblywoman and a presiding member of the Krowor Municipal Assembly.

Ophelia Hayford – Mfanteman (NPP)

Ophelia Hayford, a cop turned politician is a member of the New Patriotic Party who contested for the parliamentary seat for the Mfantsiman Constituency and won with votes of 36,091 which represents 51.83% against James Essuon of the NDC who polled votes of 32,379 representing 46.76%.

She is the wife of the late Mfantiman MP, Ekow Quansah Hayford.

Hajia Lariba Zuwera Abudu- Walewale (NPP)

Hajia Lariba Zuwera Abudu is said to be the sister of Vice President, Dr. Mahamudu Bawumia, who polled 32,294 votes to beat her closest contender Abdallah Abubakar of the NDC who polled 30,615 votes.

Dakoa Newman – Okaikwei South (NPP)

Dakoa Newman is a Ghanaian politician who is a member of the New Patriotic Party. She won Okaikwei South Constituency seat by getting 40,393 votes representing 60.82% against her closest contender Abraham Kotei of the NDC who obtained 26,019 votes representing 39.18%.

Zuwera Mohammed Ibrahim

Zuwera Mohammed Ibrahim is a member of parliament for the National Democratic Congress and represented the people of Salaga south constituency in the Savannah Region.

She won after polling votes of 20,525 representing 49.5% against the incumbent Member of Parliament and Savannah regional minister, Salifu Adam Braimah of the NPP who had 19,086 representing 45.90%.

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