Forbes, American business magazine owned by Forbes, Inc. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, and law. Headquarters are in New York City.
Founded in 1917 by Bertie Charles (“B.C.”) Forbes, a business columnist for William Randolph Hearst’s newspaper chain, Forbes magazine was the only major business magazine in the United States throughout the 1920s. By 1930, however, two business magazines had joined the market: Business Week and Fortune. During the 1930s and into the 1940s, Forbes magazine’s circulation numbers fell behind those of its two competitors.
Working with his father, Forbes’s son Malcolm S. Forbes initiated several changes in the mid-1940s that increased circulation, including hiring a staff of writers to work exclusively for Forbes and starting the Forbes Investors Advisory Institute, an investment-advice service.
Editors hired in the 1950s placed great emphasis upon factual accuracy, a move appreciated by businessmen, who increasingly viewed Forbes as a reliable source of financial information. The magazine enjoyed success throughout the 1970s and in 1982 launched the popular “Forbes Richest 400,” a list of the 400 wealthiest Americans.
When Malcolm Forbes died in 1990, his son Steve Forbes became editor in chief. Under his leadership, Forbes launched several spin-off magazines, including Forbes Global Business and Finance (1998), and established international editions in Europe (1998) and Asia (2005).
How do I get my articles on Forbes?
With north of 150 million monthly readers and a remarkable reputation that is based on a history of more than a century, Forbes is widely considered the holy grail of business media. As a result, every entrepreneur and his mother hope to be featured, or even simply mentioned, in a Forbes article at one point in their career.
How do I submit content to Forbes?
Journalists working on a story about Forbes or requesting an interview with a Forbes spokesperson are encouraged to call (212) 620-1887 or email [email protected]
If you are looking to pitch a story, please approach the editorial staff directly. Press releases, story ideas or contributor requests sent to this email address will not be forwarded along.
How much does it cost to get featured on Forbes?
This is another question that we get asked very frequently. The short answer is nothing. Yes, you read it right. If you get lucky, there are absolutely no costs associated with a Forbes placement.
The long answer is that you most likely have to invest a lot of time or a decent amount of money on your own Forbes story.
How much that is, highly depends on variables such as your niche, your brand reputation (including personal brand), the date, and, of course, a little bit of luck. Here are four different approaches and the price tags that come along with them.
Even without previous knowledge about media relations, it is entirely possible to achieve a spotlight on Forbes on your own. Depending on your situation and strategy, though, you might need to put in serious hours, especially when choosing to work without a budget.
Media research, list building, nurturing relationships, and sending out pitches can not only take dozens of hours to perform but also last for several months until you finally succeed.
Therefore, it seems wise to at least invest in some reasonably priced tools, as we will explain in this guide later.
2. In-house team or freelancers
If you already have a lot on your plate, you might want to consider hiring a freelancer or employee to take care of your media relations. However, while this approach will save you a considerable amount of time, you need to be wary when selecting the right person for this job.
After all, you want to make sure that your company is painted in a positive light. When it comes to such important aspects, cutting corners is usually not the best decision.