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Unconventional and Alternative Investments That the Wealthy Love

Unconventional and Alternative Investments That the Wealthy Love

The vast majority of us make a living in the same way; we exchange a unit of time for a unit of money. To make more money, we must work for longer or try to get a pay rise. 

However, as we get older, most of us retire. This means we no longer make our money from work. Instead, we take cash from pensions, which are investment products we pay into earlier in our lives so that we have something site aside for the future. Our pension pots then usually get invested into blue-chip companies, mutual funds, index-tracking ETFs, precious metals, and bonds. Over several decades, you might expect such investments to make between five and 10% per year.

For most people, this is as far as our investing goes. Unless, perhaps, you’re interested in the stock market, in which case, you may do some stock trading of your own through apps like Freetrade or Robinhood. Alternatively, you may wish to put some of your money into digital assets like cryptocurrencies or the fashionable “non-fungible tokens”.

No matter how you choose to invest, the chances are, you won’t be acquiring the same assets as the wealthier members of society. For those who have access to large amounts of capital, it can be important to diversify into different asset classes to protect against having too much exposure to a single investment. Those with millions or even billions will often look for unconventional and alternative investments. This can lead to them ploughing capital into all kinds of weird and wacky ideas, but there are some that have always remained very popular. 


Horse racing is one of the biggest sports in the world. Every year, millions of people attend and bet on races at events like the Cheltenham Festival, the Kentucky Derby, and the Melbourne Cup. Most people only pay attention to the money that changes hands between bookies and punters, but the reality is horse racing attracts a lot of investment from wealthy individuals. 

To take part in races, horses must be “Thoroughbred”, which means their lineage can be traced back hundreds of years in a “Stud Book”. This allows racehorses to be bred to have qualities like speed, acceleration and endurance. Breeders will allow investors to take a stake in a horse, with returns earned in two main ways: prize money and fees paid by other breeders for the right to have it mate with another horse. Typically, the most successful horses will yield high amounts of prize money and breeding fees, while those that perform less well, won’t.

Many famous people are known to have invested in racehorses, including the former Manchester United manager, Sir Alex Ferguson. The Scot has owned several Thoroughbreds over the years, including Rock of Gibraltar, Sinbad The Sailor, and If I Had Him. 

Other wealthy people to have invested in racehorses include Wayne Rooney, Jeremy Kyle, and Dame Judi Dench. Even Queen Elizabeth II has invested in racehorses. She and several other Royals are known to enjoy horse racing so much that they’ve bought several equine assets. 


Art is very subjective. One person’s masterpiece is another person’s trash. But when enough people collectively agree that an artist or a piece of artwork is good, it becomes valuable. This can drive the price of paints and sculptures through the roof. 

Typically, it’s pieces that were made a long time ago and/or by famous names that attract the highest prices. For example, the most expensive piece of art ever to be sold was Leonardo da Vinci’s Salvator Mundi, which fetched $450.3 million when it went up for sale at Christie’s in New York. It was purchased by Badr bin Abdullah Al Saud on behalf of the Abu Dhabi Department of Culture & Tourism. 

Other expensive pieces of art include; The Card Players by Paul Cézanne, which sold for around $250 million in April 2011; Number 17A by Jackson Pollock, which fetched $200 million in September 2015; and Masterpiece by Roy Lichtenstein, which was bought for $165 million in January 2017. 

Art investors cannot know for certain whether the price they pay will be more or less than what they’ll be able to sell it for in the future. Of course, all investments carry this risk, but the trajectory of stocks and bonds can be more accurately predicted, as there are more quantitative metrics that they can be measured. 

This has led many to describe art as a speculative investment, as it is essentially a bet that people will value the piece enough in the future that they’ll be willing to spend more. This doesn’t stop the ultra-wealthy from taking a punt though. Famous and wealthy people who are known to invest in art include Neil Patrick Harris, Madonna, and the Beckhams. 

Unconventional and Alternative Investments That the Wealthy Love
Unconventional and Alternative Investments That the Wealthy Love 32


Space is regarded as the “final frontier” of human exploration. Throughout the second half of the 20th century, governments spent billions sending spacecraft, dogs, monkeys, and people into orbit. The United States even landed 12 astronauts on the Moon during the Apollo program. 

However, as the need to develop launch vehicles for strategic purposes waned, investment in space began to decline. In the 1960s, NASA’s budget equated to as much as 4.41% of the US Federal Government’s annual budget. By 1994, it had dropped below 1% and in 2020, it accounted for just 0.48%. 

In more recent years, private companies, backed by wealthy investors, have taken the place of nation-states. While competing for the prestige of being the first company to take people into the cosmos and land them on celestial bodies, they’re also hoping to make massive returns. Several of the world’s billionaires are ploughing vast sums of cash into these space exploration companies, including Richard Branson, Geoff Bezos, and Elon Musk.

Richard Branson’s Virgin Galactic hopes to be the first company to operate tourist flights into space and has already taken deposits from many rich and famous people. Meanwhile, Elon Musk’s SpaceX is close to perfecting reusable rockets that will make space travel significantly cheaper. Through its Starlink brand, the company is also trying to create a space-based internet service provider to help connect people who can’t currently access the web.


Revealed: How a CEO Went from Making $50k a Week to $50 k a Year

Ronni Kahn

For most investors, their dream is to make a lot of money from their business before thinking about what to do with the excess. This was no the case with Australian CEO Ronni Kahn. She left her lucrative business that was paying her $50k a week to managing a charity that would pay her $50 k a year.

Before Ronni Kahn became the CEO of global food charity, OzHarvest, she owned an event management business – a role that would see her bring in around $50,000 a weekend.

Then, in 2009, she won Vodafone’s World of Difference award, which requires the recipient to work solely on a charity of their choice – in exchange for a salary of $50,000.

Having founded OzHarvest in 2003 and worked simultaneously on the charity and her business, she had to choose between a lucrative business, or a start-up charity.

“I decided it was time to dive without a parachute,” she revealed to The New Investors host, Sarah O’Carroll.

“I left a business that sometimes could have made $50,000 on a single weekend – but it was the best thing I ever did.”

Who is Ronni Kahn?

Ronni Kahn AO is an Australian social entrepreneur, best known for founding the food rescue charity OzHarvest.

Born in South Africa, Kahn moved to Israel where she lived on a kibbutz for many years before emigrating to Australia in 1998 and starting an events management business. On a vacation to South Africa, she was galvanised into action by a friend when visiting Soweto who told her that “she was responsible for electricity in Soweto”.

Read How Covid 19 has made Billionaires

Kahn recalls that was the moment her life of purpose began. I knew I had to come back and do something meaningful for other people…”Building on her experience in corporate hospitality, she was shocked by the amount of food waste, although not initially aware of the relationship between food waste and environmental problems.

Read Entrepreneur Changing the Game of Geriatrics

A Repurposed Life

Kahn’s memoir A Repurposed Life was released in 2020. Kahn said: “I didn’t grow up being ambitious about anything, but when you find your calling, then you are empowered by a force that is unstoppable.”


Ronni Kahn has been acknowledged as a leader in the fields of entrepreneurship, social impact and innovation. Her contributions have been widely recognised through numerous awards including:

  • 2010 Australia’s Local Hero, Australian of the Year Awards, in recognition of her work founding OzHarvest.
  • 2010 Enriched List, American Express
  • 2011 InStyle Woman of Style Award – Community /Charity category
  • 2012 Veuve Clicquot Award Business Woman Tribute Award for Innovation, Entrepreneurial Skill and Contribution to the Community
  • 2012 Ernst & Young Social Entrepreneur of the Year
  • 2017 BOSS magazine Top 21 True Leaders
  • 2017 Gourmet Traveller Outstanding Contribution to Hospitality
  • 2017 Griffith University Doctor of the University (honoris causa)
  • 2018 The Australian Financial Review 100 Women of Influence award for social enterprise and not-for-profit
  • 2019 Officer of the Order of Australia (AO). For distinguished service to social welfare, particularly through the development and delivery of innovative programs.
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From the web

Kim Kardashian West Is Officially A Billionaire

Kim Kardashian

With KKW Beauty and popular shapewear firm Skims, Kardashian West’s net worth increases to $1 billion, earning her a spot on Forbes’ World’s Billionaires List.

When Kim Kardashian West was first mentioned in the pages of Forbes in 2011, it was simply a tally of her Twitter followers: 6.6 million, just below Barack Obama and just above Ashton Kutcher. Five years later, she graced the cover of Forbes thanks to her booming mobile game, which helped her earn $51 million that year. Now, she officially joins the World’s Billionaires list for the first time.

Forbes estimates that Kardashian West is now worth $1 billion, up from $780 million in October, thanks to two lucrative businesses—KKW Beauty and Skims—as well as cash from reality television and endorsement deals, and a number of smaller investments.

Kardashian West founded KKW Beauty in 2017, following the success of her half-sister Kylie Jenner’s Kylie Cosmetics. She borrowed from Kylie’s playbook, using a similar direct-to-consumer model that relies heavily on social media marketing. Her first launch, 300,000 contour kits, sold out within two hours. By 2018, the business had expanded into eyeshadows, concealers, lipsticks and fragrances, and was bringing in about $100 million in revenue.

Read Top 10 Richest Women in the world

“It’s the first time I’ve moved away from having licensing deals and transitioned into being an owner,” Kardashian West told Forbes in 2017, when she announced her cosmetics line.

She cashed in on that ownership last year when she sold 20% of KKW Beauty to cosmetics conglomerate Coty for $200 million, a deal that valued the company at $1 billion. While Forbes estimates that figure is a little bloated—Coty, which also bought 51% of Kylie Cosmetics in 2020, is known for overpaying—her remaining 72% stake is still worth about $500 million, by our count.

Read Kanye west net worth

Then there’s Skims, the shapewear line Kardashian West launched in 2019. She raised money from fashion insiders like Net-a-Porter’s Natalie Massane and Theory’s Andrew Rosen, and capitalized on her massive social media following to shill the brand. (She now has 69.6 million Twitter followers and 213 million followers on Instagram.) Skims has been quick on its feet: During the pandemic, when consumers became more interested in comfy clothes for the couch than in smoothing their stomachs under evening gowns, she swiftly started turning the focus to loungewear.

Read Richest People in the World

Kardashian West owns a majority stake in closely-held Skims, which hasn’t disclosed its revenues. A source familiar with Skims told Forbes about a transaction that values the shapewear company north of $500 million. As a result, Forbes estimates her Skims stake is worth a conservative $225 million, enough to lift her fortune to $1 billion.

The rest of Kardashian West’s fortune sits in cash and investments, including real estate. Every year since 2012, she has earned at least $10 million pretax, by Forbes’ count, thanks to paychecks from Keeping Up With the Kardashians, endorsement deals and endeavors like the aforementioned mobile game and her now-defunct Kimoji app. She’s also got three properties in Calabasas, northwest of Los Angeles, and a portfolio of blue-chip investments, including shares of Disney, Amazon, Netflix and Adidas that her soon-to-be ex-husband Kanye West gifted her for Christmas in 2017. 

But it’s the companies that she has launched herself, and grown with the typical Kardashian flare for self-promotion, that land her on the World’s Billionaires list. As she tweeted the day she made the cover of Forbes, mocking the criticism she’s received for years: “Not bad for a girl with no talent.”

Source: Forbesafrica

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Social and Lifestyle

FC Barcelona Net Worth

FC Barcelona net worth

We bring to you FC Barcelona net worth.

Net Worth$4.021B
Joan Laporta


FC Barcelona net worth: Founded in 1899 by a group of Swiss, Spanish, English, and Catalan footballers led by Joan Gamper, the club has become a symbol of Catalan culture and Catalanism, hence the motto “Més que un club” (“More than a club”). Unlike many other football clubs, the supporters own and operate Barcelona. It is the fourth-most valuable sports team in the world, worth $4.06 billion, and the world’s richest football club in terms of revenue, with an annual turnover of €840,8 million.

 The official Barcelona anthem is the “Cant del Barça”, written by Jaume Picas and Josep Maria Espinàs.Barcelona traditionally play in dark shades of blue and red stripes, leading to the nickname Blaugrana.

FC Barcelona net worth

FC Barcelona net worth
FC Barcelona Net Worth 39

Domestically, Barcelona has won a record 74 trophies: 26 La Liga, 30 Copa del Rey, 13 Supercopa de España, 3 Copa Eva Duarte, and 2 Copa de la Liga trophies, as well as being the record holder for the latter four competitions. In international club football, the club has won 20 European and worldwide titles: 5 UEFA Champions League titles, a record 4 UEFA Cup Winners’ Cup, a joint record 5 UEFA Super Cup, a record 3 Inter-Cities Fairs Cup, and 3 FIFA Club World Cup.

Read Richest Football Clubs in the world

 Barcelona was ranked first in the International Federation of Football History & Statistics Club World Ranking for 1997, 2009, 2011, 2012, and 2015 and currently occupies the second position on the UEFA club rankings. The club has a long-standing rivalry with Real Madrid, and matches between the two teams are referred to as El Clásico.

Ownership and finances

Along with Real Madrid, Athletic Bilbao, and Osasuna, Barcelona is organised as a registered association. Unlike a limited company, it is not possible to purchase shares in the club, but only membership. The members of Barcelona, called socis, form an assembly of delegates which is the highest governing body of the club.


Barcelona’s all-time highest goalscorer in official competitions is Lionel Messi with 663 goals, surpassing Paulino Alcántara’s 369 goals in March 2014, a record which stood for 87 years. In December 2020, Messi also overtook Pelé’s 643 goals for Santos to become the highest official scorer for a single club.

 Messi is the record goalscorer for Barcelona in European and international club competitions, and the record league scorer with 467 goals in La Liga. Four other players have managed to score over 100 league goals for Barcelona: César (190), Luis Suárez (147), László Kubala (131) and Samuel Eto’o (108). Josep Samitier is the club’s highest goalscorer in the Copa del Rey, with 65 goals.

László Kubala holds the La Liga record for most goals scored in one match, with seven goals against Sporting Gijón in 1952. Lionel Messi co-holds the Champions League record with five goals against Bayer Leverkusen in 2012. Eulogio Martínez became Barça’s top goalscorer in a cup game, when he scored seven goals against Atlético Madrid in 1957.

Barcelona’s longest serving manager is Jack Greenwell, with nine years in two spells (1917–1924) and (1931–1933), and Pep Guardiola is the club’s most successful manager (14 trophies in 4 years). The most successful Barcelona player is Lionel Messi with 34 trophies, surpassing Andrés Iniesta, with 32 trophies.

Barcelona’s Camp Nou is the largest stadium in Europe. The club’s highest home attendance was 120,000 in a European Cup quarter-final against Juventus on 3 March 1986. The modernisation of Camp Nou during the 1990s and the introduction of all-seater stands means the record will not be broken for the foreseeable future as the current capacity of the stadium is 99,354.

FC Barcelona Net Worth

Barcelona is one of the most widely supported teams in the world, and the club has one of the largest social media following in the world among sports teams. Barcelona players have won a record number of Ballon d’Or awards (12), with recipients including Johan Cruyff, as well as a record number of FIFA World Player of the Year awards (7), with winners including Ronaldo, Romário, Ronaldinho, and Rivaldo. In 2010, three players who came through the club’s youth academy (Lionel Messi, Andrés Iniesta, and Xavi) were chosen as the three best players in the world in the FIFA Ballon d’Or awards, an unprecedented feat for players from the same football school. Additionally, players representing the club have won a record number (8) of European Golden Shoe awards.

Barcelona is one of three founding members of the Primera División that have never been relegated from the top division since its inception in 1929, along with Athletic Bilbao and Real Madrid.

In 2009, Barcelona became the first Spanish club to win the continental treble consisting of La Liga, Copa del Rey, and the UEFA Champions League, and also became the first Spanish football club to win six out of six competitions in a single year, by also winning the Spanish Super Cup, UEFA Super Cup, and FIFA Club World Cup. In 2011, the club became European champions again and won five trophies. This Barcelona team, which won 14 trophies in just 4 years under Pep Guardiola, is considered by some in the sport to be the greatest team of all time

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