When looking at the biggest fashion influencers in the world, it’s easy to see why influencer marketing has become such an integral part of any successful brand’s marketing strategy—no matter what industry you’re in, and your goal is to be seen and heard by as many people as possible.
The industry of fashion has changed considerably in the last few years, and you could say it’s almost unrecognizable when compared to how it was even just five years ago.
Social media stars, or influencers as they are sometimes called, are now some of the most influential people in fashion and style, and by 2022 they will be some of the biggest influencers in the world. Let’s look at who they are now and why they are so popular.
The Best Female Fashion Influencers
Caro Daur is a German fashion influencer, model, and entrepreneur. She has over 3.7 million followers on Instagram and is one of the most popular fashion influencers in the world. Daur’s unique style has earned her a loyal following, and she is often considered one of the best-dressed women in the world.
Andy & Teo
Andy & Teo are the biggest fashion influencers in the world. Traveling throughout Europe was the best way for this glamorous couple to leave their home in Sydney.
Andrew and Teo share their sharp, cool fashion on Instagram via their separate accounts @teobelieves and @andicsinger, where they each have their distinct fashion and photography styles.
Emma Chamberlain is one of the top fashionistas in the world. She has over 15.9 million followers on Instagram and is known for her unique style. She has a bold, unpredictably stylish style with a modern twist. Even bolder is her strong, ‘don’t care’ personality.
The New York Times has called her “the funniest person” or “the most popular” and included her in its list of the 25 Most Influential People on the Internet.
She’s a self-made woman who started her fashion and beauty empire. A classy coat, handbag, and jeans are always ready for Hannah, a UK-based influencer with a large following and collaborations with major brands such as H&M.
She’s one of the biggest influencers in the world. Inspired by the positive feedback she received on her Instagram account, Sophia Rosemary started a blog to answer questions about her style and share her inspirations. Her vintage pieces and adorable golden retriever make it easy to forget what year we’re in. But fashion is cyclical, right?
Better known as Susie Bubble, Lau is a London-based fashion writer and editor who has been influential in the fashion industry since 2006. Style Bubble’s blog is one of the first fashion blogs and has led to her being named one of the best fashion influencers.
During her time as an editor of Dazed & Confused, one of fashion’s most famous magazines, Susanna established herself as a style trendsetter. She now writes for various publications, including The Guardian and Pop.
The Best Male Fashion Influencers
Mariano Di Vaio
Mariano Vaio is one of the top fashion influencers on Instagram. With over 6.8 million followers on Instagram, he’s made a name for himself by posting stylish photos of himself and his family. He’s also a successful businessman, launching his clothing line, MDV Style, in 2016.
Adam Gallagher is one of the biggest fashion influencers in the world. Originally from New York, Adam Gallagher is a fashion influencer who runs a popular fashion blog called I AM GALLA. Its main objective is to help men take their fashion game to the next level. He is one of the top famous fashion influencers for 2022.
His unique style and outgoing personality have made him a top fashionista on Instagram. With over 1.4 million followers, he is one of the top fashion influencers on Instagram. His account is full of stylish photos of him wearing the latest fashion trends.
Jose Zuniga is a well-known male fashion influencer who created a YouTube channel called Teaching Men’s Fashion to help men make their fashion choices. Then he shows them how to dress without copying other people.
Luka Sabbat is one of the biggest male influencers in the world. He has over 3.4 million followers on Instagram. Luka was discovered by a modeling scout in New York when he was 15 and has since taken on other roles like a stylist, creative director, design director, and actor. Luka loves experimenting and is heavily influenced by streetwear and high fashion.
Justin is one of the top fashion bloggers on Instagram. He grew up in Mississippi wearing overalls and Levi’s shorts, but his style evolved when he moved to New York. Since then, he has enjoyed wearing good-looking, modern clothes that represent his humble upbringing.
A Top Instagram fashion blogger, Justin quickly became an inspiration to many over his blog named Scout Sixteen. Justin felt he had something to show to the fashion world and decided to start his own blog.
Justin Liv currently has over 300 thousand followers on Instagram and regularly updates his profile with outfit ideas.
At 61, Nickelson Wooster is living evidence that fashion isn’t just for teenagers. This American style consultant worked for various brands, including Neiman Marcus, the chain store, Calvin Klein, and Polo Ralph Lauren. Nick Wooster began his career as a buyer and then made his way to becoming an expert consultant for some of the most renowned fashion brands.
On Instagram, where he has 962k followers, he is famous for his very neat facial hair and preppy style mixed with military style.
After looking at the list of the best fashion influencers in the world, it’s safe to say that fashion is always changing. And while some influencers may fall out of popularity, there will always be new ones to take their place. In 2022, these are the best fashion influencers in the world.