1. “I believe you have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

2. “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

3. “What’s dangerous is not to evolve.” – Jeff Bezos

4. “Part of company culture is path-dependent – it’s the lessons you learn along the way.” – Jeff Bezos

5. “My own view is that every company requires a long-term view.” – Jeff Bezos

6. “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” – Jeff Bezos

7. “A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” – Jeff Bezos

8. “The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” – Jeff Bezos

9. “There’ll always be serendipity involved in discovery.” – Jeff Bezos

10. “I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.” – Jeff Bezos

11th of 30 Jeff Bezos Business Quotes

11. “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.” – Jeff Bezos

12. “Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos

13. “If you don’t understand the details of your business you are going to fail.” – Jeff Bezos

14. “There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.” – Jeff Bezos

15. “The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’” – Jeff Bezos

16. “We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.” – Jeff Bezos

17. “The human brain is an incredible pattern-matching machine.” – Jeff Bezos

18. “We are stubborn on vision. We are flexible on details…” – Jeff Bezos

 Jeff Bezos Business Quotes

19. “It’s not an experiment if you know it’s going to work.” – Jeff Bezos

20. “Your margin is my opportunity.” – Jeff Bezos

21. “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

22. “Work Hard, have fun, make history.” – Jeff Bezos

23. “You don’t want to negotiate the price of simple things you buy every day.” – Jeff Bezos

24. “If you never want to be criticized, for goodness’ sake don’t do anything new.” – Jeff Bezos

25. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

26. “Maintain a firm grasp of the obvious at all times.” – Jeff Bezos

27th of 30 Jeff Bezos Business Quotes

27. “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos

28. “No business can continue to shrink. That can only go on for so long before irrelevancy sets in.” – Jeff Bezos

29. “My view is there’s no bad time to innovate.” – Jeff Bezos

30. “Position yourself with something that captures your curiosity, something that you’re missionary about.” – Jeff Bezos