When you think of your average makeup mogul, many names come to mind, but one name you don’t usually hear is Daniella Pierson Newsette. Like the many other cosmetics CEOs, she has amassed quite the net worth over her time in the business, but what makes her so special? Who is Daniella Pierson, and what’s Daniella Pierson net worth?
When you think of your average makeup mogul, many names come to mind, but one name you don’t usually hear is Daniella Pierson Newsette. Like the many other cosmetics CEOs, she has amassed quite the net worth over her time in the business, but what makes her so special? Who is Daniella Pierson, and what’s Daniella Pierson net worth?
| Net Worth | $200 million |
| Date of Birth | N/A |
| Occupation | Businesswoman |
| Country of Origin | Colombia |
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Who is Daniella Pierson and Basic Biography
27-year-old Daniella Pierson, who founded The Newsette newsletter company catered to women, is now one of the wealthiest individuals of color in the United States. She is also younger than any self-made female entrepreneur, worth nine figures.
She says that Pierson, who is Latinx, built The Newsette from nothing to $40 million in revenue and profits of at least $10 million last year. Two weeks ago, she sold a small stake to an investor in a deal valuing the company at $200 million. She will remain the company’s majority shareholder despite taking outside capital for the first time.
She co-founded and co-runs Wondermind, a mental health startup founded by singer and actress Selena Gomez and her mother, Mandy Teefey (CEO of Kicked to the Curb Productions). Pierson’s stake in that company, along with cash and other investments, puts her net worth at $220 million.
Talking about Daniella Pierson parents, her mother was a poor child in Colombia and then became an oral surgeon. Her dad, born in Niagara Falls, New York, has car dealerships in Jacksonville, Florida, where Pierson was brought up. When she was a child, Pierson struggled to sleep; she was disturbed by the possibility of having black tape covering one side of her bed but not on the other side.
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It was not even. She began to develop rituals, like going under the mattress till the bed “felt right.” In her health class in high school, she discovered while studying mental health issues that she was suffering from OCD.
Pierson did not take treatments with OCD until she was in her senior year of college. Her GPA dropped to less than 2.0 during the 2nd semester of her junior year, and she was concerned that she’d be expelled from school if she didn’t improve her grades.
Daniella Pierson was aware that she required help but realized that her parents weren’t convinced in therapy. With some revenue from affiliates that were getting in via The Newsette, she paid to consult a therapist who prescribed Prozac, which, combined with some cognitive behavioral therapy, helped her turn things around. She made the dean’s lists in her senior year and received most of her A’s.
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Daniella Pierson Net Worth
Daniella Pierson first told people she was an intern at a newsletter company. Because of her lack of confidence, she didn’t want to say she was the founder. Her first step was to print copies and post them around campus in common areas and lobbies.
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Pierson didn’t start asking for promotion until after graduation. That revenue went from $1 million in 2019 to $7 million in 2020 to $40 million in 2021, with Bumble, Fidelity, Old Navy, Twitter, and Walmart as partners. At age 24, she was on the Forbes under 30 list in the media category. Forbes estimates her net worth to be $220 million. That’s a lot of money!
Her free newsletter, which combines news with hyperlinks to articles like natural beauty, is read by more than 500,000 readers, mostly women between 18 to 35.