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Casino and psychology



All gambling games are designed so that the probability of losing is always more significant than the probability of winning. Thus, no game in a real casino will bring you to profit if you play honestly and correctly. Fortunately, there are now online casinos. People who have realized that it is difficult to win in real casinos can start playing online. Everyone can get bonuses for free and be sure that they will win. Moreover, online casinos are more reliable in addition to many bonuses. The question arises: why do players continue to play in land-based casinos, knowing they will lose in the end? Psychologists have conducted a lot of research in this area. As a result, it was found that gambling in the casino is very thought out on a psychological level.

That is, for unskilled players, this is such a trap. And this applies not only to the rewards that players receive so that they do not leave the game even if they lose but also to the planning of gambling establishments. So what psychological tricks are used, and how do they affect players?

Psychological tricks in casinos

From the beginning of the casino, this industry started to use various methods to find customers and encourage more and more people to play. Of course, founders had to conduct expensive research in human psychology because this plays an essential role in casino marketing. Players must continue to gamble even if they lose money. 

Most gambling establishments try to fill their interior space with slot machines because this is the most profitable gaming experience. Even the location of the restaurant is not just a coincidence. It is usually located in the middle or end of the entire space. It is done for the players to go through the zone with games before and after eating. Always winding paths are also indicated. A person still needs to get lost and pass by bright gaming machines to get out. It is done so that guests can extend their stay in the gaming area and make more bets.


Studies have shown that color is associated with particular emotional states and affects blood pressure, breathing, and excitability. Many studies have been conducted on this account, and scientists have concluded that red causes excitement, anger, and negative emotions. In contrast, if you look at the blue color for a long time, you will feel comfort and security. It has also been proven that red light makes people bet more than blue light. 


People who have been to a casino at least once know it is never quiet there. That is, there is always noise or music in the background. It is what makes people want to play. It has been repeatedly proven that music has a significant influence on the psychology of people. Some songs can increase arousal, and some can relax. The rate of betting also depends on the volume of the music. Also, the slot machine plays victory music when the player wins money. Instead, when you lose, the slot machine is silent. It is done so that you feel that winning is more straightforward than losing.


Even smells affect game behavior. Supermarkets have long used this trick to get people to buy more. In casinos, it is also indicated to spray pleasant aromas to increase the number of guests and raise the stakes.


It is not surprising that the service also plays an important role. For the players to feel physically and morally comfortable, they want to sit all the time quietly and not think that they need to go somewhere to eat or drink something. So casinos use servers who walk around and offer drinks and snacks. It affects people quite a bit because most of them do not want to leave the slot machine because they are afraid that someone else will take their place and they will lose their fortune.

The psychological trap of “almost winning”

When players win, they receive not only monetary but also physical rewards. It manifests itself in excitement, tension, and a feeling of happiness. And this, in turn, is caused by the release of adrenaline. Casinos use an exciting psychological trick, “almost win.” Gambling techniques such as slot machines are designed to give people a substantial winning feeling. The heart rate rises sharply not only when winning but also when you are close to it. The level of physiological arousal was the same, even if “almost winning” is, by definition, a loss. It helps to understand why players keep betting even if they lose again and again. So casinos use this feeling to get your money.

Player mistakes

“Gambler’s mistake” is a misconception when players believe that the result of a bet in the previous game will have an impact on the next one. It is a set of beliefs many players have that determine their next choice. The player looks back on past results – for example, three losses in a row when betting on black in roulette – and decides that the law of averages influences that it is red that now comes up. It, of course, is not valid. Each spin of the roulette wheel has the same chance of landing specific colors or numbers. The player’s delusion has no predictive power. 

Mind free

When you use your money in the game, you will inevitably think and worry about it making the next bet. Of course, losing is unpleasant. And it is not even more pleasant to lose real physical money. To prevent this, casinos use tokens, cards, or other ways to hide the value of real money. After all, players no longer need to waste time to find cash and stuff it into slot machines.


People will refuse any activity if they do not receive encouragement or reward – this is true for everything from exercise to games. This reaction is used all the time while playing in the casino. Always keep this in mind, so you don’t get caught up in the small percentage of players who cannot break free from the chase. Do not forget that the casino does everything to get more money and get it longer. Remember that casinos use different tricks and try to use them to your advantage.

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